Measuring Web Activity with. . .Photoshop?

Measuring Web Activity with. . .Photoshop?

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Here is another interesting article that is related to this week's lecture. Web analytics company, Omniture has been purchased by Adobe. This should be an interesting mix of a creative design company with a research measurement company. The author discusses how he believes these two companies will mesh or not mesh together. Towards the end of the article he suggests that this merger may lead to the demise of web analytics. I don't really see how this would happen. Advertisers are going to demand some kind of measurement from websites in order to justify their advertising purchase. Not to mention the demand for analytics to determine ROI after a campaign is complete. Still this is an interesting article and it will definitely be worth keeping an eye on this merger.