Online ads more prominent in NY Times' ad revenue

This article was recently posted on Adotas about the New York Times online ad revenue. I found this especially timely, since our class was just debating about ad blocking and the New York Times online advertising. The article suggests that online advertising is healthy and will continue to grow.
For more details click on the link below:

Online ads more prominent in NY Times' ad revenue

Free Content or Paid Content?

This article discusses the ongoing debate to pay or not to pay for content. It was recently discussed at the DPAC4 (Digital Publishing and Advertising Conference) in New York City. The article suggests that subscription based website may work better regionally. To read the full article click on the link below.

Live from DPAC4: To pay or not to pay for content

The next generation of social media

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Meez: The next generation of social media

This article discusses the blending of social networking sites like MySpace and Facebook with virtual universe sites.

Meez, a social entertainment site that combines avatars with games and virtual worlds, is collaborating with MySpace. They are building applications that will allow users to bring their Meez avatar into their MySpace account. Meez is also in discussions with Facebook to create a similar application on their site.

Meez offers many different advertising platforms including rich media, ad banners, and video channel sponsorships, and they hope to bring these advertising component to social networking sites and mobile applications.

The article suggestions that merging these social media together is the next generation to social media. To read the full story I have provided a link to the article.

Advertising deals sent to your mobile phone.

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Deals shot to your cell
Here is a brief survey conducted by Harris Interactive and Placecast. The research suggests that mobile users may be more willing to accept advertising deals via text messaging.

Targeted Video Ads Into Video Games

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Advertisers have been marketing their products in video games for the past few years now. In fact, the Obama presidental campaign had a very successful marketing strategy involving video game advertisements. Game advertsing has been limited in the sense that video ads were not available due to slow loading time, but now bandwidth technology is giving companies the opportunity to place targeted video ads into browser-based games.

For instance, the Sony Ericsson's game World Tour has already included real-time video highlights in the game. It gives gamers the ability to watch video highlights and encourages interaction with the video components.

Giving advertisers the ability to promote their products through video will create more engagement with the consumer by keeping them on the site longer, and this in turn will give companies the chance to receive valuable information about the targeted consumer.

For further details, check out the attached link below.

Integrating Targeted Video Ads Into Browser-Based Gaming

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