Targeted Video Ads Into Video Games

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Advertisers have been marketing their products in video games for the past few years now. In fact, the Obama presidental campaign had a very successful marketing strategy involving video game advertisements. Game advertsing has been limited in the sense that video ads were not available due to slow loading time, but now bandwidth technology is giving companies the opportunity to place targeted video ads into browser-based games.

For instance, the Sony Ericsson's game World Tour has already included real-time video highlights in the game. It gives gamers the ability to watch video highlights and encourages interaction with the video components.

Giving advertisers the ability to promote their products through video will create more engagement with the consumer by keeping them on the site longer, and this in turn will give companies the chance to receive valuable information about the targeted consumer.

For further details, check out the attached link below.

Integrating Targeted Video Ads Into Browser-Based Gaming

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