Measuring Web Activity with. . .Photoshop?
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Here is another interesting article that is related to this week's lecture. Web analytics company, Omniture has been purchased by Adobe. This should be an interesting mix of a creative design company with a research measurement company. The author discusses how he believes these two companies will mesh or not mesh together. Towards the end of the article he suggests that this merger may lead to the demise of web analytics. I don't really see how this would happen. Advertisers are going to demand some kind of measurement from websites in order to justify their advertising purchase. Not to mention the demand for analytics to determine ROI after a campaign is complete. Still this is an interesting article and it will definitely be worth keeping an eye on this merger.
Excellent start! You have created a great news resource here. Well done! You provided useful commentary and cited your sources. You even have Internet Marketing News as a Google feed.
ReplyDeleteOne suggestion for improvement. A simple image with some (or all) of the stories would make the site easy to digest. The right image makes a blog posting much more powerful.
Great. Thanks for the helpful comments and suggestions. I will do this for future posts.
ReplyDeleteThank you. Good work!
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